Ford Motor has plans to make India its manufacturing hub for its small car Ford Figo. Ford Figo will be launched in the first quarter of 2010 and come in both petrol and diesel variants. No prices have been officially announced by Ford India but the car is expected to cost at Rs.4 lakh and upwards for the base variant and will compete against an array of cars like Maruti Swift and Maruti Ritz, Fiat Grande Punto, Chevrolet U-VA and Hyundai i20 that are already present in the market.
After unveiling the Ford Figo in Delhi, Ford’s president and CEO, Alan Mulally said: “The global market is shifting towards smaller cars and India has a predominant advantage with a 70% market for compact cars." The company also has plans to export a significant number of the Ford Figo to Asia Pacific and African countries in 2010.
